Practice areas / Personal Injury
Social Media Marketing for Personal Injury Lawyers
After an accident, people want straightforward answers before they contact a lawyer. We help your firm explain the process, introduce your attorneys, and show up consistently in the communities you serve without promising a particular outcome.
Start with the questions
What prospective clients are searching for
Do I need a lawyer after a car accident?
Explain when a conversation with an attorney may help and what information to bring.
What is my case worth?
Discuss the factors that can affect a claim without offering a number or guarantee.
Should I speak to the insurance adjuster?
Help people understand the questions to consider before giving a statement.
How long do I have to file a claim?
Show why deadlines vary by jurisdiction and why prompt advice matters.
The content
Content we create for personal injury firms
Accident-scene checklist series
Practical steps to consider after a collision, framed as general information.
Insurance adjuster myths
Short videos clarifying common misconceptions about claims conversations.
Attorney introduction videos
Meet the people who would guide a prospective client through an unfamiliar process.
Claim-process explainers
Walk through consultation, documentation, negotiation, and possible litigation.
Deadline awareness posts
Encourage people to check applicable local rules rather than assume a universal deadline.
Distribution
Platforms that work for personal injury firms
Reels and carousels make checklists and common questions easy to save and share.
Local distribution can put useful explanations in front of people in your service area.
YouTube
Searchable explainers give complex claim questions room for context.
TikTok
Short, plain-language answers can introduce your attorneys to a broader local audience.
Ethics & advertising
Attorney advertising rules vary by state. We build content with those rules in mind, but your firm is responsible for final review and approval before publication. This is general information, not legal advice.
Personal Injury questions, answered.
Can personal injury firms discuss case value on social media?
You can explain the factors that influence a claim, but avoid implying a particular settlement or outcome. State bar advertising rules vary, so your firm should review specific language before publication.
Do we need to share client settlements or testimonials?
No. Educational videos, attorney introductions, and process explainers can stand on their own. We do not need client stories or unverified results to make useful content.
What should we film on a shoot day?
We can record answers to common accident and insurance questions, consultation expectations, and attorney introductions. Topics and scripts are planned ahead of time for your firm's review.
Can campaigns target only the places we serve?
Paid platforms offer geographic targeting options, subject to their current policies and available settings. We plan distribution around your jurisdictions and review lead quality with your intake team.
Ready to talk about your firm?
Let's look at the questions your future clients ask and the content that can help answer them.